kayo Zhang™About 

Coporate StorytellingBlackRock2026

Just like the road to Emerald City, the path to retirement can be difficult to navigate.  

In this video, we showed how BlackRock helped create a clear route for the retirement journey:

Turning complex financial jargon into language employees actually understand, and guiding them every step of the way.

Finance can be fun!

Agency: Magnet Media
Client: BlackRock
Role: Creative Director

Various formats
JPMChase|Lazard|Sychrony|Citadel...2021 - 2025
From retirement planning videos to alpha generation explainers to C-suite thought leadership, I've learned that every financial story is ultimately a human story.

At Magnet Media, I've helped BlackRock, JPMorgan Chase, and Citadel move beyond the financial terms to create content that resonates. 

Because whether it's a pension fund or a podcast, the best financial content makes people “feel” beyond “evaluate”.





















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©kayothehotcookieA Creative Who Makes Complex Ideas Simple2025