I directed on-site for Lazard's "About Us" video, overseeing the creative producer while bringing human elements to their Wall Street story.
Through intimate C-suite interviews, we captured why clients trust them with billion-dollar decisions—focusing on relationships over revenues, expertise over ego.
Agency: Magnet Media
Client: Lazard Asset Management
Role: On-Site Director
At Magnet Media, I've helped BlackRock, JPMorgan Chase, and Citadel move beyond the financial terms to create content that resonates.
Because whether it's a pension fund or a podcast, the best financial content makes people “feel” beyond “evaluate”.
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