kayo Zhang™About 

Coporate StorytellingLazard2024/09

Investment banking, cinematic and human. 

Stepped in as Creative Director for Lazard's "About Us" video,finding the human story behind Wall Street and bringing it to life on set. 

Agency: Magnet Media
Client: Lazard Asset Management
Role: On-Site Director

Various formats
Blackrock|Chase|Citadel|Sychrony2021 - 2025
From retirement planning videos to alpha generation explainers to C-suite thought leadership, I've learned that every financial story is ultimately a human story.

At Magnet Media, I've helped BlackRock, JPMorgan Chase, and Citadel move beyond the financial terms to create content that resonates. 

Because whether it's a pension fund or a podcast, the best financial content makes people “feel” beyond “evaluate”.





















> Tech.  > Culture.

©kayothehotcookieA Creative Who Makes Complex Ideas Simple2025