As the Executive Creative Director, I led the creative direction for Air Company's transformative rebrand, coinciding with their Series B funding announcement.
This strategic initiative marked the company's pivotal shift from consumer products to becoming a key player in the B2B fuels and chemicals sector.
Agency: Magnet Media
Client: Air Company
Role: Creative Director
The secret: Stop talking about features and start showing impact—whether that's AI transforming a supply chain in Singapore or cloud computing revolutionizing a startup in Stockholm.
Since 2024, I've been crafting AI narratives for the world's biggest brands (details coming post-NDA).
That same year, I joined a tech+deisn startup exploring the boundaries between art and technology, well before AIGC went viral.
These experiences shaped my creative and professional path.
Today, I explore AI's potential in both commercial work and artistic experiments, looking for meaningful ways to connect technology with human stories.
> Finance. > Culture.