That same year, I joined a tech+deisn startup exploring the boundaries between art and technology, well before AIGC went viral.
These experiences shaped my creative and professional path.
Today, I explore AI's potential in both commercial work and artistic experiments, looking for meaningful ways to connect technology with human stories.
As the Executive Creative Director, I led the creative direction for Air Company's transformative rebrand, coinciding with their Series B funding announcement.
This strategic initiative marked the company's pivotal shift from consumer products to becoming a key player in the B2B fuels and chemicals sector.
Agency: Magnet Media
Client: Air Company
And what I learned is ---
Corporate videos don't have to be boring!When we find the human story behind the tech specs and strategy decks, we create moments that make people think 'finally, someone gets it.
And since 2024, I have been developing AI narrative and storytelling for some of the largest brand in the world, unfortunately the projects are still under NDA, coming soon.
It's finding the human moments that connect us. It’s more difficult than it seems, but worth trying.
It constantly inspires me how to think, at a time when the ability to truly think has become a privilege.