That same year, I joined a tech+deisn startup exploring the boundaries between art and technology, well before AIGC was a concept.
These experiences shaped my creative and professional path.
Today, I explore AI's potential in both commercial work and artistic experiments, looking for meaningful ways to connect technology with human stories.
As the Executive Creative Director, I led the creative direction for Air Company's transformative rebrand, coinciding with their Series B funding announcement.
This strategic initiative marked the company's pivotal shift from consumer products to becoming a key player in the B2B fuels and chemicals sector.
Agency: Magnet Media
Client: Air Company
And what I learned is ---
Corporate videos don't have to be boring!When we find the human story behind the tech specs and strategy decks, we create moments that make people think 'finally, someone gets it.
Built on community co-creation, the film captures intimate stories of writers navigating multiple languages, cultural identities, and how they rebuild communities.
As Co-Producer and NYC-Cinematographer of this film, I was supporting the director Ruoyun Chen throughout the journey.
This project is researched and incubated at:
MIT Open Documentary Lab
UnionDocs Summer Lab
Also an official Selection of IDFA Pitch Forum 2024
It's about finding the human moments that connect us -- it’s more difficult than it seems, but worth trying.
It also taught me how to think, at a time when the ability to truly think has become a privilege.